Services provided
- Brochure Design
- Postcard Design
- Graphic Design
About the project
Orthodontics is not a very hip profession, teeth in general just aren’t cool. So how does one market to parents with teens? Traditionally a postcard or ad in a local paper has worked just fine. But no teen I’ve ever met liked going to the orthodontist. Dr. Tyler Jolley at Jolley Smiles of Colorado had to take a different, more edgy approach to his marketing.
With a series of direct mail postcards and an informational tri-fold brochure, we focused the design on the teens, not the parents. By creating designs that looked young and cool, Dr. Jolley has created a brand that teens can relate to and feel comfortable with. This theme isn’t just used in his marketing, Dr. Jolley brings it all they way to the treatment rooms. Thats right, his office has flat screen TV’s, snowboards hanging on the walls and an ultra modern design.
